Evolution of CRM
CRM software has become a necessity for many organizations, enabling them to more effectively manage their customer relationships.As CRM matured, companies came to realize that an effective CRM solution must:
Be highly flexible to meet the needs of the business.
Allow them to manage a wide range of entities, not just customers, leads, prospects, contacts, and support cases; but any “thing” important for a business to capture and manage information around
Allow them to define the “things” (people, products, services, money) important to their business and manage the interactions between these relationships
What is XRM?
Where CRM (C = Customer) is focused on managing relationships with customers, XRM (X = Anything) is the platform where you define and manage the relationships between anything important for your organization to manage information around.XRM is the development platform the Microsoft Dynamics CRM application was built on. In addition to Microsoft Dynamics CRM’s rich “out of the box” CRM functionality, XRM is the platform that gives you the foundation to mold Microsoft Dynamics CRM into line-of-business (LOB) solutions – a true application platform where you define the “things” and relationships unique for your end-to-end business operations.>>Read More
The ERBrains Advantage
ERBrains Systems offers leading-edge xRM development services. Our consultants provide the expertise to plan, design, build, test, and implement xRM applications built upon Microsoft CRM that will fully integrate into your organization’s existing business processes and system environment.Using a proven methodology to create highly effective user-centered applications for exceptional end user experiences and high application adoption, ERBrains provides rapid functionality and delivery, and reduced cycle times to minimize project risk and cost while maintaining high-quality results.Simplify your world. Build your desired applications faster, on a single, sophisticated platform, easing team maintenance and reducing and your overall licensing costs.>>Read More